Fingermarketing Blog

Attracting People to Your Facebook Page – Simple and Powerful Tips

Apr 9

attracting people to your facebook pageSocial media is a powerful marketing tool for your business. But are you doing the right things to attract people to your Facebook page? Here’s a simple guide to get the most out of your business presence on Facebook.

Take these initial steps when creating your Facebook page:

  1. Choose a category and page name – Make sure that it is indicative of what your business is and what you do.
  2. Write a compelling About section – This section will explain to people what your business does. It should be a quick, concise and compelling snapshot of your company’s expertise, location and contact information. Remember, search engines will pull from the About section, so this can help land your business at the top of a search.
  3. Pick a vanity URL – This may not seem important, but make sure you set a memorable web address for your business’ page so that you can use it on outside marketing materials.
  4. Select a cover photo – Choose a photo that represents your company’s brand or displays a product or service that you provide.
  5. Select your profile photo – Choose a photo or logo that people can immediately identify with your company.
  6. Create tabs that drive company goals – The 4 featured boxes, plus the 8 hidden below them, are tabs that can drive your company’s Facebook goals. These tabs are customizable to explain more about your brand, sell a product, garner subscriptions or create a new contest.

Once your page is set up, it’s time to start writing content that engages and attracts more people to your page. Here are some tips on creating successful posts:

  1. Stay short – Posts between 100 and 250 characters get about 60% more likes, comments and shares.
  2. Be visual – Photo albums, pictures and videos get 180%, 120% and 100% more engagement, respectively.
  3. Get optimized – Page insights help you learn about your followers  such as what times people engage most with your content, so that you can post during those hours.

Facebook has over 1 billion users around the world and is the most popular social media network in the world.  Your business must be set up to take advantage of this audience.

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Smart Ways to Use your Smartphone in Business

Feb 8

smartphoneJust about everyone is now using a smartphone or mobile phone, and over the years, smartphones are getting significantly “smarter”. We are living in a technology obsessed society and just keeping up with the latest gadgets and innovations is challenging, to say the least.

This technology revolution is here to stay and in order to continue making an impact or reach your audience on a wider scale,  your only option is to discover how new technology can positively impact your business and you have to embrace it.

 

Here are some tips that will help you get ahead with smartphones:

Stay connected to Social Media – Establishing a strong social media presence is important to connect with customers, other businesses, and fans. You have a social networking presence in the palm of your hand with a smartphone and this direct engagement can help alleviate feelings of disconnect with your audience. Social media is a free (or an inexpensive way) to release information and you can quickly make a change to it wherever you are.

Create a Mobile friendly website – Instead of hauling around a laptop or finding a computer to use when you’re out of the office, a smartphone is a handy way to get immediate access online. Create a comfortable and viable mobile-friendly website that is accessible on all devices. You can incorporate text message advertising, mobile coupons, event invitations, special promotions, or alerts to promote your business.

Use them for presentations – You can create a presentation on a computer, then transfer it to your smartphone. The content can then be displayed through a PowerPoint presentation on a bigger display. Set a timer for your presentation that runs on your smartphone so you’re fully aware of the duration. Your smartphone can also act as a remote to play or pause videos.

Contacts at your fingertips – Whether it’s via text, phone call, email or social media, you can connect with others instantly. Face-to-face communication is resurging with FaceTime, Google Talk and Skype, so you can promote or discuss business anywhere at any time.

Get answers immediately – With internet access on our smartphones, you can pull up information immediately. Never get into a situation where you are stuck for an answer. Smartphones allow us to check on company information instantly, or get immediate solutions to questions. Use them to your advantage with your business, as you can source any information from the palm of your hand.

As more and more people gain access to online information across the world, technology will continue to greatly advance. For those of us who rely on an online presence to build exposure to our products or services, it’s that much more important to use every tool at our disposal. The presentation of information on a smartphone and how we access it day-to-day may shift in the future, as new innovations are being introduced faster than we can adapt to them. But the fact remains: we will continue seeking information as fast as our technology allows us.

Are you making the most of smartphone technology to optimize your business? Contact us to get ideas on how your business can take advantage of this.

Why You Should Have Many Facebook Fans On Your Business Page

Nov 21

10000 likes on Facebook

 

 

 

 

 

 

 

Facebook is the King of social networks with more than 701 million active users per month and over 1 billion accounts. It is used by more than 60% of Internet users worldwide and if done properly, is an extremely powerful tool for promoting a product or service, finding new customers or gaining more loyal readers (followers).

So why  is having a lot of likes good for a Business Page?

It is an indication of popularity – It goes without saying that the number of fans reveals how popular a Page is. A Business Page with 10,000 fans is more popular than one with 200 fans as theoretically, the Page with more fans will have more engagement and this leads to a number of other positive effects as well (some are described below).

It is an indication of trust and credibility – In today’s world a successful business, website or agency needs to have a lot of Facebook fans. You will look more reputable so people are more likely to take you seriously, like your Page and/or do business with you. Five years ago this did not make much difference,  but it is important today.

More fans means more visits and engagement – Again, theoretically, the more fans you have, the greater the number of people that will see your posts on their timeline and decide to visit your website to get more information. While this is true, it should also be mentioned that only around 15% of your fans will ever see your posts. This number can increase, but it is important is to understand is that if you have 10,000 fans and you post a new update, it will be viewed by roughly 1,000 – 1,500 people. Conversely, a page with 100 fans will have its posts viewed by only 10-15 people. Is that worth the effort?

It’s good for SEO – Nowadays, user generated content ranks high in search rankings. This is because search engines love fresh content and regular updates. So a Page with lots of updated content, fans and engagement will have higher search rankings. Many Facebook Pages are now ranking higher than websites in search engine listings for certain keywords.

Remember, NEVER buy your likes. Buying likes will hurt your page in the long run as Facebook will eventually catch up with you and remove the fake likes. The most effective way of getting likes is organically through your mail lists, quality engagement and Facebook advertising.

 

If you want to increase the number of Likes on your Page with natural, organic ones, we have an inexpensive and reliable strategy that will work for you. Contact us  for details.

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7 Tips On Getting Higher Facebook Graph Search Rankings

Oct 3

Facebook graph searchEarlier this year  Facebook introduced its version of a search engine – Graph Search.
Information is derived from the user’s social network of friends and connections or beyond, depending on the search. It lets you find people based on certain characteristics, browse specific sets of photos, find local businesses, and discover media and brands your friends enjoy.

Recently,  an update was announced that will enable users to search for conversation topics within status updates, comments and posts.

Just as you want your website to appear on Page 1 of Google, you need to ensure that your page shows up within relevant results of a Facebook Graph Search.

So as a brand,  what can you do on your Facebook Business page to increase and improve your Graph Search rankings?

1. Check your business address
Graph search results are often heavily based on location. If you don’t enter your address on your page, you will not appear for location-based searches.

2. Add important information in key sections
Include important details about your business in the “About,” “Mission” and “Company Description” sections. If your business depends on local traffic, include your physical address and phone number in the “Basic Info” section.

3. Include keywords
Your “About” section on your Facebook page should be treated just like a meta description on your webpage. Look to include keywords most relevant to your product or service in this section. You can also put keywords within status updates and take advantage of Facebook’s new #hashtag system to boost Graph Search visibility as well.

4. Choose the right category
You may have already noticed that Facebook allows you to place your page within specific categories. People then find your company within the Graph Search based on the category that you have selected for you page. It is important that you choose the category that is the best match for your business.

5. Customize your URL
Having a unique URL that has your company name within it helps rankings for both Google Search results, and Facebook Graph Search results.

www.facebook.com/MyCompanyName

The part that says “MyCompanyName” is called your username within Facebook. Go to Facebook Username and create your Facebook “vanity” URL.

6. Get more likes
Run contest and promotions that help encourage more people to Like and follow your company’s Facebook page. Comparable to link building within SEO, businesses with lots of followers tend to get better Graph Search rankings.

 7. Encourage sharing of your content
Facebook is more of a social experience than a traditional search experience. Your content must be content that people want to share with their friends. Imagine Graph Search as a net which captures likes, shares and comments. So if your page gets more of these incoming relationships. it will get more easily discovered. The most popular and shared posts on Facebook tend to be the ones that are interactive, engaging and contain useful information.

These seven tips are very practical and easy to do,  yet many are often overlooked. Don’t forget that Facebook is about connecting with people and if your page is found easily, you will be able to connect with more people.

 

 

Posting on Facebook needs to be engaging with a view to building a relationship with your audience. We know how to build your brand and get you leads from Facebook. Learn more here or contact us for  information.

 

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Do Responsive Websites Give The User A “True Mobile Experience?”

Sep 22

responsive web design

It’s a fact – your business needs a mobile website. According to the Pew Research Center’s Internet and American Life Project, 85 percent of adults now own a mobile device and nearly 60 percent of them are using it to access the Internet. So the question now arises: Should your website be a responsive one or a mobile URL?

The difference between a mobile and responsive website

Though they essentially serve the same purpose, websites built on a mobile or responsive framework operate in different ways:

A website built with a mobile platform is essentially a reset of an existing desktop website. It’s a custom, separate website (m.yoursite.com or yoursite.mobi) designed to provide a user with a unique and optimized smartphone Web browsing experience.

A website built with a responsive code base is an existing desktop website but completely fluid, scaling on the fly as the browser window is adjusted and providing a user with an optimal viewing experience across a wide range of devices – from the biggest desktop computers to the smallest smartphones. The responsive website responds to user control.

Does Google prefer responsive websites over the mobile URL?

Many webmasters have expressed a bias towards responsive website design citing Google’s preference for it. However, this should not be misconstrued.

What Google does is recommend webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.

However, if responsive design is not the best option to serve users, Google supports having the content being served using different HTML. The different HTML can be on the same URL or on different URLs, and Googlebot can handle both setups appropriately.

Google actually wants the best experience for the user.

Is having the one domain for the responsive website advantageous for SEO purposes?

Another argument put forward by the proponents of the responsive website is that with multiple domains (of the desktop and mobile site) the SEO links and authority are being diluted. Hence in terms of SEO, it is better to have a responsive design.

There is a special tag you can use to alert Google to the fact that another version of your site exists. This tagging system helps indexing and link equality concerns, allowing Google to treat both the mobile website and desktop website as one.

“Switchboard tagging” is used to alert Google of another page similar to the one the tag is located on, and enable Google to index and rank them as one, instead of as separate sites, potentially removing the negative  effect on both site’s rankings.

Responsive websites generally take longer to load

Complicated websites relying heavily on Adobe Flash animations or players, and a number of other interactive components become useless on a mobile device as most simply don’t support these elements or have the memory to run these efficiently even if they could. All this “heavy” coding can seriously delay the website load time.

Sure, a responsive code base can “hide” these elements at certain device screen widths, but the effect is somewhat deceiving. For example, while a responsive developer can prevent a homepage photo slideshow from displaying on a mobile device, there’s nothing responsive coding can do to stop that slideshow from functioning – from loading the heavier back-end code that makes this interactive element work.

Simply put, preventing interactive elements from appearing on a device with responsive coding does nothing to prevent a complicated website from being complicated.

Responsive websites can actually increase your “Bounce rate” and lower your Google rank.

We already know that speed is a ranking factor for SEO, and we also know that Google wants to send searchers to the best possible experience. Sites using responsive web design, which by nature include more code than mobile websites, generally take longer to load.

Loading speed is crucial. Each additional second leads to more and more rejections, as has been shown by numerous surveys. Visitors using a mobile device don’t want to wait. Also Google may rank slow-loading websites lower.

Apart from the ranking factor of page speed, a slow loading website could increase your bounce rate and/or decrease your conversions. According to Google research, mobile searchers are a fickle group, and won’t stick around if you make them wait.

Despite its shortcomings, responsive design is making huge inroads into the mobile world as webmasters are wholeheartedly embracing it. What you need is to give your mobile users as clean and convenient an experience as your desktop users, so that your content can shine and your conversion strategy can go to work.

Do you need a mobile optimized website? Contact us and we can help you.

 

 

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Attract More Traffic and Sales to Your Website Using Inbound Marketing

Sep 15

inbound marketingSince 2006 inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.

You don’t want just any traffic to your site, you want the right traffic. You want the people who are most likely to become leads, and, ultimately, happy customers.

So here are some of the most important tools to attract the right users to your site:

Blogging:  Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

Social Media:  You must share remarkable content and valuable information on social networks, engage with your prospects and put a human face on your brand. Interact on the social networks where your ideal buyers spend their time.

Keywords:  Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So you need to make sure you’re appearing prominently when they search. To get there, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Website:  You must optimize your website to appeal to and speak with your ideal buyers. Transform your website into a beacon of helpful content to entice the right strangers to visit your pages.

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What you Should NOT Be Doing on Social Media

Aug 25

rules for social media postingSocial media has taken the world by storm. It has permeated all corners of the globe, and has changed the way we cultivate our friendships, reshaped the way we report and consume the news, and most importantly, redefined how we share information about our lives.

But just like in real life, there’s such a thing as sharing too much information (TMI). It’s easy to get caught up in the social aspects of sites like Facebook, but what you choose to share is there for all to see if you don’t limit who can view your information.

A study by Pew Research found that 40 percent of users have open access to their profiles, allowing anyone to view their information. The other 60 percent restrict access to friends, family and colleagues. Sharing personal information with strangers can be dangerous business, and there are some things you should definitely put on your “do not share” list.

We’ll go over some of those items below:

Keep your personal conversations personal.
Personal and private matters should never be shared on your wall. You wouldn’t go around with a bullhorn announcing a private issue to the world, and the same thing goes on the Internet.

Don’t share company information.
Don’t divulge company information on social media – even if it is something exhilarating like a promotion. If you want to message anything work related,  be selective and send private e-mails instead.

Personal photos of your family should be kept to a minimum.
Social networking sites are a common place for people to share pictures of their families, but if you’re one of the  users who don’t restrict access to your profile, then those pictures are there for everyone to see. If you post pictures of your family and include information like, “my husband is out of town this weekend” or “little Bobby is old enough to stay at home by himself now,” then you are putting yourself and your family at risk.

Don’t divulge your address and phone number.
If you share your address and phone number on a social networking site, you open yourself up to threats of identity theft and other personal dangers like burglaries. If you post that you’re going on vacation and you have your address posted, then everyone knows you have an empty house. Identity thieves could pay a visit to your mailbox and open up a credit card in your name. Burglars could rid your home of anything of value. Even just posting your phone number gives people with Internet savvy easy access to your address!

Never discuss your personal financial information.
Avoid talking about your financial situation – where you bank, invest money, etc. There are savvy identity thieves out there that can tap into your personal finances using the innocent comments you make on Facebook about your personal financial information, and have a field day.

Don’t share your password.
Never share your passwords with friends or on any social media network. Even sharing the password with a friend so he or she can log on and check something for you can be a risk. People tend to use similar passwords for all their logins, security codes etc. Imagine if the wrong person got to discover your password?

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Use Engagement Rates To Measure Your Success, Not Audience Numbers

Jul 20

How to get engaging fansRecently Napkin Labs did a survey on Facebook likes and revealed that only a small portion of a brand’s Facebook fans are actually active on the brand’s timeline. The study concluded that interactions such as likes, shares and comments have a far greater impact on the metrics that lead directly to conversions.

How do you get higher engagement rates?

Focus on messaging that builds trust and generates interactions amongst your most loyal supporters. These brand advocates not only become reliable conversions, their interactions provide you with free viral advertising across social sites.

How do you get more loyal supporters/fans?

Getting fans to like your page is difficult enough and getting your current fans to become your loyal supporters may seem like an insurmountable challenge.  In order to learn how to better engage with your fans become a loyal fan yourself.

For a couple of weeks become a fan of your favorite companies via social networks and start engaging with them.  You will see firsthand how these companies engage with their supporters. This will give you a better understanding of the value of not only acknowledging fans, but also posting better content.

For instance, you will learn that some companies will go out of their way to create quality interactions with their followers. Conversely you will also see how many companies ignore multiple communication attempts – 95% of comments posted on Facebook business pages are left unacknowledged.

Conclusion

Social media is yet another life situation where the golden rule applies – treat others as you would want to be treated. Don’t be fooled by a page’s popularity by the number of likes it has. Likes can be bought.

Refrain from non-stop promotional posting. This approach actually damages a brand’s marketing initiatives, as followers are demanding more from companies through honest and direct interactions.

After all, relationships are a two-way street and consumers expect responses – a simple like will suffice.  And focus on balancing promotions with interactions that can help increase engagement rates.

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This is Important If you want to Create Engaging Content For the Social Web.

Jul 9

Content writing for the webContent writing is no longer what it used to be 20 years ago. Our changing habits, new media preference and content consumption platforms demand a different way of thinking and practice if we want to maintain relevance in a digital world.

Video is becoming more popular and with so much information so easily available, many people just don’t have the time to read. So sentences need to be made shorter, big blocks of text need to be broken up, images should be more descriptive etc.

So here are some tips and tactics to keep in mind when writing a blog post, creating a website or designing a video or other multimedia to achieve attention and engagement.

  1. An attention-grabbing headline is important to get the reader’s attention before he/she clicks away. Remember, you only have seconds to capture the attention of the reader and keep him on the article.
  2. Use simple grammar. Do not try and use unintelligible or big words. This will only confuse the reader and he will stop reading.
  3. Short paragraphs of 2-3 sentences are important. Keep your sentences short and to the point. Use subtitles, lists or bullet points where possible.
  4. Keep the writing informal and conversational. This will make it seem authentic and real.
  5. If possible use a story in the introduction. A story that touches the emotions of the reader will be remembered and effective, encouraging the reader to continue reading.
  6. Add relevant images where possible. Images are very powerful tools in getting a message across.
  7. Allow your content to be responsive to the different screen sizes. Once upon a time everything on line used to be viewed on desktop screens. Today more readers view on tablets and smart phones.
  8. Make sure you thoroughly proof read your work before publishing. The last thing a reader wants to see is silly grammatical errors and spelling mistakes. If this happens you will lose your audience forever!
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