Archive for the ‘Marketing’ Category

Smart Ways to Use your Smartphone in Business

Feb 8

Just about everyone is now using a smartphone or mobile phone, and over the years, smartphones are getting significantly “smarter”. We are living in a technology obsessed society and just keeping up with the latest gadgets and innovations is challenging, to say the least. This technology revolution is here to stay and in order to […]

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Attract More Traffic and Sales to Your Website Using Inbound Marketing

Sep 15

Since 2006 inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. You don’t […]

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Use Engagement Rates To Measure Your Success, Not Audience Numbers

Jul 20

Recently Napkin Labs did a survey on Facebook likes and revealed that only a small portion of a brand’s Facebook fans are actually active on the brand’s timeline. The study concluded that interactions such as likes, shares and comments have a far greater impact on the metrics that lead directly to conversions. How do you […]

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This is Important If you want to Create Engaging Content For the Social Web.

Jul 9

Content writing is no longer what it used to be 20 years ago. Our changing habits, new media preference and content consumption platforms demand a different way of thinking and practice if we want to maintain relevance in a digital world. Video is becoming more popular and with so much information so easily available, many […]

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Got Online Critics? You’re lucky!

May 27

Many businesses are becoming increasingly aware of the importance of social media networks such as Facebook, as powerful marketing tools. At the same time some are deliberately staying away for fear of customer complaints broadcasted over the Internet for all to see. You just have to visit some company Facebook pages such as UPS, American […]

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Customers Are Taking Social Networks Seriously. As A Business Are You?

May 6

Once upon a time, if a customer had a complaint, he/she would email or call Customer Service and the conversation stayed private. Today, Social Media networks such as Facebook and Twitter can make a customer complaint can go viral if not addressed in time. This can also work on the positive side. If a customer […]

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How to Keep Your Fans Coming Back Once They have Liked Your Page.

Feb 10

Everyone wants to boast that they have thousands of “Likes” to their Facebook page. But what is the point if you have all those thousands of likes and they only visit your page once to give you the like?  (Only 6-7% of fans comeback after liking the page) Wouldn’t you rather have a fewer likes […]

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How to Make Your Facebook Fans Buy From You

Jan 15

Have you had much success in convincing your Facebook fans to buy your product, opt-in to your list, download your free e-book, etc.? You may have a great offer, but the only reasons why your prospects will not buy from you or opt-in, is because they may not want what you are offering or may […]

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How To Use Social Media to Boost Your SEO Rankings

Jan 3

The explosion of social media has changed the rules of search. Social media sites such as Facebook and Twitter have now become back link central when it comes to organic search results. SEO and Social Media are interdependent now, and that connection extends to Local SEO. In the very near future, social media’s influence on […]

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The Basics of Engagement – Part 1

Dec 16

Generating traffic to a site is one thing. How do you engage visitors when they arrive? Engagement metrics have become more important than ever before. If you want your site to rank well with the search engines, you need to avoid visitors from bouncing from your site and pull them deeper into your site. The […]

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