Content writing is no longer what it used to be 20 years ago. Our changing habits, new media preference and content consumption platforms demand a different way of thinking and practice if we want to maintain relevance in a digital world.
Video is becoming more popular and with so much information so easily available, many people just don’t have the time to read. So sentences need to be made shorter, big blocks of text need to be broken up, images should be more descriptive etc.
So here are some tips and tactics to keep in mind when writing a blog post, creating a website or designing a video or other multimedia to achieve attention and engagement.
- An attention-grabbing headline is important to get the reader’s attention before he/she clicks away. Remember, you only have seconds to capture the attention of the reader and keep him on the article.
- Use simple grammar. Do not try and use unintelligible or big words. This will only confuse the reader and he will stop reading.
- Short paragraphs of 2-3 sentences are important. Keep your sentences short and to the point. Use subtitles, lists or bullet points where possible.
- Keep the writing informal and conversational. This will make it seem authentic and real.
- If possible use a story in the introduction. A story that touches the emotions of the reader will be remembered and effective, encouraging the reader to continue reading.
- Add relevant images where possible. Images are very powerful tools in getting a message across.
- Allow your content to be responsive to the different screen sizes. Once upon a time everything on line used to be viewed on desktop screens. Today more readers view on tablets and smart phones.
- Make sure you thoroughly proof read your work before publishing. The last thing a reader wants to see is silly grammatical errors and spelling mistakes. If this happens you will lose your audience forever!