Facebook is the King of social networks with more than 701 million active users per month and over 1 billion accounts. It is used by more than 60% of Internet users worldwide and if done properly, is an extremely powerful tool for promoting a product or service, finding new customers or gaining more loyal readers (followers).
So why is having a lot of likes good for a Business Page?
It is an indication of popularity – It goes without saying that the number of fans reveals how popular a Page is. A Business Page with 10,000 fans is more popular than one with 200 fans as theoretically, the Page with more fans will have more engagement and this leads to a number of other positive effects as well (some are described below).
It is an indication of trust and credibility – In today’s world a successful business, website or agency needs to have a lot of Facebook fans. You will look more reputable so people are more likely to take you seriously, like your Page and/or do business with you. Five years ago this did not make much difference, but it is important today.
More fans means more visits and engagement – Again, theoretically, the more fans you have, the greater the number of people that will see your posts on their timeline and decide to visit your website to get more information. While this is true, it should also be mentioned that only around 15% of your fans will ever see your posts. This number can increase, but it is important is to understand is that if you have 10,000 fans and you post a new update, it will be viewed by roughly 1,000 – 1,500 people. Conversely, a page with 100 fans will have its posts viewed by only 10-15 people. Is that worth the effort?
It’s good for SEO – Nowadays, user generated content ranks high in search rankings. This is because search engines love fresh content and regular updates. So a Page with lots of updated content, fans and engagement will have higher search rankings. Many Facebook Pages are now ranking higher than websites in search engine listings for certain keywords.
Remember, NEVER buy your likes. Buying likes will hurt your page in the long run as Facebook will eventually catch up with you and remove the fake likes. The most effective way of getting likes is organically through your mail lists, quality engagement and Facebook advertising.
If you want to increase the number of Likes on your Page with natural, organic ones, we have an inexpensive and reliable strategy that will work for you. Contact us for details.